Yes he is! But do patients know? This is what we learned from Michael Porter and the Value Based Health Care principle.
For years, our mission has been to push the boundaries of marketing and communication to help drive change and create perspective. Working in health care during the past years has made the importance of the word ‘perspective’ even more meaningful. For patients this means feeling confident that you can live a full life, daring to dream and achieve your ambitions.
Keeping life in perspective is easier said than done, especially when you are dealing with a chronic disease. There is a delicate balance between medical goals and personal goals. We believe that patients can find their balance, keep their perspective and maintain these as they move on in life, when they feel engaged, empowered and excited. For this they need the right information at the right moment in time to make their own decisions, but also access to the right treatment options and services that make them feel more human and less patient.
But, it doesn’t end there!
When we first learned about the Value Based Health Care framework (VBHC), based on the research of Professor Michael Porter, the following statement surprised us:
“Value-Based Health Care Delivery is a framework for restructuring health care systems around the globe with the overarching goal of value for patients—not access, cost containment, convenience, or customer service.”
Really? Not even customer service?
“Patients actually care about: their survival, quality of life, and rates of complications after care.”
Well ok, sounds logical. But are patients really saying this? What did we miss?
So we checked some research reports, went online to ask around and compared different propositions from renowned health care providers. Most of what we found was all about “great support”, “friendly staff”, “no waiting”, or “modern devices”. Sounds like convenience and customer service to us…
What is happening here? Why are they not commenting on the values Porter mentions?
Then we came across another Porter statement, that opened our eyes.
“That’s the information available.”
Of course! Patients are not used to evaluate and talk about their health this way, because they didn’t know it was possible.
The time has come for patients to update and shift the way they think about the value of health care. With the introduction of VBHC, the measurement of value can focus more on how well the care delivered meets individual patients’ needs.
We will help drive this new way of thinking and help create a world where patients ask their doctors about meaningful outcomes, and doctors can respond with data-driven answers. This way health care can “measure, disclose, and compete on the things patients actually care about”.
Learn more > Institute For Strategy & Competitiveness