App shoppers the most enthusiastic and biggest spenders cross platform data reveals

Data from across desktop, mobile web and app data – including two million iOS and Android app sessions that took place throughout Q4 of 2015 – reveals that app users are the most enthusiastic online shoppers, with the average person shopping from an app generating 2.6 times more revenue for a retailer than someone shopping from a mobile site, and 1.5 times more than someone using a desktop device. Customers using apps also interacted with retailers 2.8 times more often than customers using the mobile website.

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