16 december 2017
Empowering the world of SME-accountants premium
          The last few months we have worked hard with our dedicated team on a special event: The day of the SME accountant 2017. From scratch we developed the concept and organized this annually recurring SME-accountants event. Yesterday it was showtime! More than 400 SME-accountants, keynote speakers and exhibitors came together […]
16 november 2017
Taking care of someone else, means taking care of yourself premium
The confrontation with a serious disease is often as impactful for partners, family members and friends as for the patient himself. The initiative Naasten in Beeld offers recognition and support. But also practical information to help deal with worries and uncertainties a person might have when living with someone who is chronically ill. Together with […]
27 maart 2017
Is Porter right about what matters most to patients? premium
Yes he is! But do patients know? This is what we learned from Michael Porter and the Value Based Health Care principle. For years, our mission has been to push the boundaries of marketing and communication to help drive change and create perspective. Working in health care during the past years has made the importance […]
17 maart 2017
The members’ perception is your reality! premium
What if you are a membership organization in a market with heavy competition. You offer the same products and services to make your members’ lives easier. What makes you stand out from the crowd? We believe you can empower your members, by truly listening to their needs. You will notice that whatever the type of […]
The power of the word WHY premium
Why do you get out of bed in the morning? What is your purpose? What do you believe? We asked these questions during a creative session with the Sales team of a Dutch energy company. Inspired by the Golden Circle of Simon Sinek (watch his tED talk on YouTube, he will change your life!), this […]
When VDF VAT specialists asked us three years ago to digitize their bulky VAT handbook and to market their services online, we knew we were doing something innovative. There was no comparable alternative and we wanted to take advantage of the opportunities for online self-service. Meanwhile BTW-PLAZA.nl has 7,000 members and it is time to […]
11 augustus 2016
Powers of 10 premium
We recently spotted a poster from the NEMO science museum, promoting their new exhibition Energetica. It not only caught our eye for its simple beauty (new identity of NEMO was recently designed by Studio Dumbar), but also reminded us of a very cool video made by the Eames Office in 1977. The poster says “This sun […]
KAESS participates in the 18th Annual HCM Meeting in Boston premium
An interesting field trip this fall! KAESS participates in the 18th Annual HCM Meeting in Boston (US). This meeting is organized by HCMA (Hypertrophic Cardiomyopathy Association America). Founded in 1996 it has grown to be the largest organization in the world serving those with HCM, their families, and those providing care to HCM patients. Hypertrophic cardiomyopathy […]
25 december 2015
Capturing patient experiences @LIVE event premium
Video interviews and general impression of information event for people with Type 1 Diabetes in The Netherlands.  
22 november 2015
8 videotrends for 2016: social, vertical & innovating premium
Video was hot over the last years and becoming even hotter in 2016. All marketing trends point to more online video. If you work in a business that deals with online content, video is tremendously powerful. In this interesting article online video trends for 2016 are discussed. KAESS video productions: making a video is first of all great […]
6 november 2015
It will not have escaped you that we are all more conscious about our food. And with this awareness of nutrition, there is also more demand for drinks with fewer calories, more healthy ingredients and less alcohol or even without a drip of alcohol. No hangover and no guilt. It can be a pleasure 🙂 For years […]
16 oktober 2015
Last week we were present at the mindblowing world’s leading food fair for the retail trade and the food service and catering market in Cologne (Germany). Heaven for every foodie! What’s going to sell? What trends are emerging? What will the next big thing in the Asian food and drink industry be? Where in the […]