What if you are a membership organization in a market with heavy competition. You offer the same products and services to make your members’ lives easier. What makes you stand out from the crowd? We believe you can empower your members, by truly listening to their needs. You will notice that whatever the type of products and services that comes out of this, it also all comes down to bringing it to them in the right way at the right moment in time. That’s how you show your members that you understand them and you give them the opportunity to be even better in what they do. You can’t just bring knowledge and services to your members and then leave them on their own with it. You must be there for them, all the way, to get them engaged, empowered and excited!
For a financial sector association we performed a needs assessment/baseline measurement. This helped us to measure the current satisfaction rate among their members and get they needs clear. Check! Parallel we serviced a “Why do you get out of bed in the morning”- session. This to clarify more what the organizations’ purpose is and what they believe in. Our output: a guiding manifest for our clients’ employees. Check!
After measuring, listening and analyzing we are now ready to create a new value proposition and reevaluate the services & communications tools to be used….to be continued.