The power of the word WHY

Why do you get out of bed in the morning? What is your purpose? What do you believe? We asked these questions during a creative session with the Sales team of a Dutch energy company. Inspired by the Golden Circle of Simon Sinek (watch his tED talk on YouTube, he will change your life!), this team was able to define their purpose and give meaning to their team activities (what & how), sharing the same values. And it only took them 3 hours! And a little bit of help from us…

Because, sometimes you just need someone from the outside to ask those “stupid”  questions, who keeps nagging you about why, why, why, and who makes things simple again. Someone who can be the devil’s advocate, a pragmatic reporter and, in the end, your best friend.

We started out with 101 different views and opinions. But with the help of some simple tools and guided reflection, they were able to define 3 clear statements to help them move forward.

Sounds like something you can use as well? Contact us! Why not? 🙂

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